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Onderzoek toont aan dat sixty% van de Google-gebruikers de advertenties overslaat. Als je niet organisch zichtbaar bent, loop je dus mogelijk sixty% van je potentiële bezoekers mis.
Deze information moet niet alleen waardevol zijn voor de bezoeker, maar ook aansluiten bij de conditions die zoekmachines hanteren om de relevantie van een pagina te beoordelen. Contentmarketing speelt hierin een essentiële rol.
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